ABOUT COASTLINE
We like to
think that Forgotten CoastLine is a rather
unique FREE monthly tabloid publication. At
least that's what our readers tell us. Many
call, write or email from across the country
(and world) to tell us they enjoy the contents
and presentation. Many subscribe ($40 annually)
and hundreds of copies are recycled each month.
Read locally and then mailed to friends,
information seekers and business associates by
real estate companies, chambers of commerce,
businesses and individuals.
Forgotten
CoastLine is a combination lifestyle, business,
recreation, real estate, travel, news and events
publication with a positive emphasis on
"fun in the sun." Monthly readership
is likely around 25,000 folks. And because of
the exceptional quality of the readership it
gets outstanding results. Many of our
advertisers have been with us since the
beginning more than 19 years ago. Feel free to
call any advertiser to get their opinion as to
its effectiveness and about the delightful
attitude of our readers.
MONTHLY RATES
Rates are quoted on a PER MONTH basis.
CoastLine is published monthly and the
publication is FREE OF CHARGE. Quoted rates
include a frequency discount since CoastLine
does not accept "one-time"
advertisements (except from regular advertisers
with special needs for a particular
month).
A minimum
8,000 copies are printed each month and
distributed on, or prior to, the first Monday of
each month. The distribution area is from Mexico
Beach (Bay County) to St. Marks (Wakulla County)
- Florida's Forgotten Coast.
MONTHLY
RATES
Inches Wide by Deep
4" x 1-1/2 " $68
4" x 2-1/2" $90
4" x 3-1/2" $100 (Best Buy)
4" x 5 1/4" $135 (Best Buy)
4" x 6" $165 (6"x
4")
4" x 8" $200 (8"x
4")
6" x 6" $225
6" x 8" $250 (8"x
6")
8" x 8" $300
10 1/2" x 8" (Half Page) $340
10 1/2" x 16" (Full Page) $550
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The Forgotten CoastLine
Internet Bundle
Add
The Power Of The Internet To Your Ad
For
Just $20 A Month
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"Best
Buy" Bonus
All advertisers running a "Best Buy"
advertisement, OR LARGER, receive our FREE
"run of paper" spot color on their ad.
The color changes each month.
All advertisers running a "Best Buy"
advertisement, OR LARGER, also receive a FREE
"Hey, Look us Over" box on the front
page of CoastLine.
NO
CONTRACTS
CoastLine
does not ask you to sign any contracts. When you
insert your ad we will continue to run it until
you tell us to change it or stop it.
If you
determine CoastLine is not an effective
advertising tool for your business we don't
expect you to continue advertising. We'll even
recommend what media might be best for your
particular business.
We request
a check for your first advertisement, along with
your contact information so we can bill you for
subsequent advertisements. Invoices (mailed
around distribution time) are payable within 20
days. No advertisement will be run if advertiser
falls 30 days behind in billing.
No Hassles
Don't worry if you don't pay your bill. We have
never sued anyone. And won't. Life is too short
to spend it in litigation. We'll just pretend we
don't know each other and not make eye contact
on the street. Or at social gatherings. Or at
Chamber meetings.
If your
advertisement isn't perfect, relax. Take it from
a former "perfectionist" - it's a
sickness that will cause ulcers, a furrowed brow
and thinner hair.
If we goof up "big time", tell us
about your concerns and we'll immediately adjust
your bill accordingly.
If you seem to have "concerns" month
after month, we will likely ask for a divorce
and recommend another advertising vehicle. Some
relationships simply don't work out.
DEADLINES
First time
advertisers must reserve space by the 10th of
the month in order to get in the next
publication. We sometimes can't accept
advertising because the paper is full and to
expand the paper the mandatory four pages for a
single ad would not be cost effective.
Existing advertisers who wish to increase or
decrease the size of their ad should do so by
the 10th of the month. All new advertising copy
and changes must be in CoastLine hands by the
12th.
Proofs are
provided to new advertisers (and real estate
companies) if all deadlines are met.
Submission
Requirements
Photographs,
text and logos shoud be submitted
electronically by email whenever possible.
Please do not "format" the text. We
have a professional who does that, and it
actually makes her work harder when text is
submitted in Word, Wordperfect, or formatted
emails. Plain text, cut and pasted from Windows
Notepad directly into the text body of an email
message is the preferred method of delivering
text for inclusion in your advertisement.
If we must
scan paper photographs, the first five new
photographs in an advertisement are included in
the quoted price. Additional photo scanning
rates are $5 each.
ADVERTORIALS
"Advertorial"
rates will be quoted for each individual
situation. We have found over the years that our
readers love the in depth, readable advertising
we call Advertorials. Readers tend to spend more
time on these ads, and has been shown to be
quite effective.
COPYRIGHT
Forgotten
CoastLine is protected by COPYRIGHT LAWS and no
editorial copy or advertisement contained in
this publication can or shall be reproduced or
duplicated in any manner without express written
consent of the publisher. With the exception of
a limited number of "camera ready"
advertisements all other advertisements in this
publication have been created by a professional
graphic artist at an expense to CoastLine (not
the advertiser) and remain the sole property of
CoastLine.
Opinions expressed by columnists in CoastLine
are their own and do not necessarily reflect the
views of the paper and the publisher.
Forgotten
CoastLine is published by CoastLine
Publications,
which is solely owned by Ed Tiley
EMAIL the Publisher
MAILING ADDRESS: PO Box 626, Apalachicola, FL
32329
850/653-8668
